True Blue is an ethical clothing brand concept that I derived from previous work I had created while studying for my bachelor's degree. As a consumer, I try my best to buy from ethical sources as often as I can. Often I find, with many of the current ethical clothing brands, there is a general lack of simple bold branding. Something that emulates what a larger clothing company might do visually in order to attract consumers. I wanted to make a more approachable brand that shoppers could see at their local shopping center.

​

The typography is organic while maintaining readability, giving it a unique look while staying simple. True Blue is all about the message. I wanted to use type for the logo because the brand is all about it's message. The best way to spread the message is through the power of language. Strong written messaging is key in the identity of the brand. For the people, for the planet.