landscaping & garden
client: marion landscaping
marion landscaping provides beautiful natural spaces to homeowners in the greater boston area. a vibrant and functional outdoor space transforms a home into feeling like your own personal oasis. in a market that sees a variety of weather conditions, marion's goal is to create spaces that are multifunctional for all seasons.
the client wanted to create a logo that felt natural and inviting. we landed on using a leaf as the base for the icon but wanted to bring in something that would make it feel custom to marion. the triangular shape of the center of the letter m was added in the center of the leaf to add that bit of customization plus it gives the leaf an interesting construction that feels unique to other leaf shapes you typically see.
hwt artz was chosen as the primary type for its perfect blend of function and humanity. its organic construction matched the brand's visual language of keeping things feeling natural as if derived from the earth rather than a computer screen.