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client: ginder's pantry
ginger's pantry is all about fresh local whole foods delivered to your door. they want to make healthy food more accessible to everyone. let's face it grocery shopping can be a chore. with all your time taken up by more important things, eliminating the need to grocery shop is a huge win.
the design direction was to feel professional but friendly. ginger's pantry wants to feel like the established business that they are but also wants to tap into a local small business vibe.
a beautiful serif font with organic curves and extra flairs of detail help the brand feel natural. icons of various produce are used to support on brand elements showing off their variety.
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