Stop&Shop needed to promote their new
e-commerce experience on web and mobile. The grocery e-commerce market is littered with competition and Stop&Shop wanted to create a campaign that stood out from the rest and engaged their audience in a creative way.

The concept we came up with used the food to tell the story, by creating objects and scenes made out of food. Everything was constructed and shot by hand, with little visual effects being used for the final videos. Everything you see below was shot in 2 days, with a rollout of various executions over the following few months.